Banner ads constitute one of the most traditional forms of online advertising. These visual advertisements appear on web pages, often at the side of the screen. They intend to attract user viewership and market products, services, or brands. Due of their ubiquity, banner ads hold a major role in the online advertising industry. They offer advertis

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to identify malicious actors who manipulate systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in